Established in 2000, dbl O opened its doors to much fanfare in the happening Mohamed Sultan stretch. It quickly rose to be one of the most prominent dance clubs in Singapore. Today, 10 years later, after its Mohamed Sultan competitors have either faded into obscurity or relocated, dbl O continues to have a strong foothold in Singapore's nightlife scene and the brand is growing in strength.

dbl O has launched a series of endorsements:

Believing in the ethos "our local youth are our future", dbl O has also actively engaged the youth community, providing a platform to showcase their talents through its many campaigns, championing local and upcoming artists, musicians, dancers and fashion designers; supporting the notion that dbl O is more than just a dance club.